Leicester-born rap prodigy, long-term Wellgosh customer and all-round nice guy Sainté has been heralded as a wild-card and self-professed “Local MVP” for his unique fluid flow, relatable lyricism and UK-meets-USA-style beat production. From performing at Paris Fashion Week, to Virgil Abloh including one of Saintés tracks for his Louis Vuitton runway, to recent pictures together with Westside Gunn and his first ever Boiler Room performance, his momentum shows no signs of slowing down any time soon. We were lucky enough to catch up with him in between dates of his sold out Vacation tour, celebrating the release of his latest release of the same name, for a meet-and-greet sponsored by Billionaire Boys Club, held at our Leicester store.
The exclusive event kicked off with local producer and rapper Lemur Echo (@lemurecho_), playing laid-back experimental and conscious hip-hop to set the mood. Due to a slight delay in Sainté’s arrival (to be more than expected on his day off), we were graced with two of his specially selected tour DJs, debbiesthuglife (@debbiesthuglife) playing banger after banger and BB (@by._bb) supplying an eclectic mix of garage, grime and hip-hop. Whilst fans waited, a more than healthy supply of merchandise was available, with a choice of different graphic t-shirts featuring well thought-out graphics that go far beyond your standard tour merchandise.
With an infectious smile and a calming energy, the man himself arrived dressed in an all-brown outfit, featuring a New York Yankees fitted cap, the luxurious Astro Varsity Jacket from Billionaire Boys Club styled with a custom “YS” silver chain and pendant, brown custom SainteWood sweatpants and some tonal adidas terrace shoes for a timeless fit. Fans and friends were welcomed with pictures, hugs and welcoming conversation that confirmed one thing: Sainté is for the people.
