Founded in 2003 by Daisuke Yokoyama, Sasquatchfabrix. is a culmination of western streetstyle with a focus on elements from Japanese culture, reenforced by Yokoyama’s partner Araki, who moved away from Tokyo following the 2011 earthquake and nuclear disaster, forcing Yokoyama to reconsider the creative direction of the brand.
Yokoyama had grown up surrounded by westernised clothing, due to Japan’s obsession with foreign culture as an Island nation, much like the impact Americana had on the United Kingdom. This inspired him to include Japanese details in all further collections, bringing the two worlds together seamlessly.
This collection, aptly named 労働者を大切に which translates to “Take care of your workers”, features a selection of pure cotton t-shirts and a boxy, cotton-poly sweatshirt showcasing pro-working-class slogans and graphics. There’s also the Horse pure-cotton sweatshirt featuring woodblock-style artwork by the Japanese artist Kenji Suzuki, with a unique asymmetric panel stitching and the Yokota Air Base bomber jacket that features a stitched centre panel, which also showcasing Suzuki’s artwork.
Some other stand-out pieces include the bold and colourful Far East AG hoodie with an all-over print and a side split kangaroo pocket, the Trimming hoodie that has contrasting cotton jersey and striped ribbed paneling, the Classic Lace two-piece tracksuit with a multi-coloured side panel embroidered motif and, finally, the Synthetic Leather track jacket with a stand-up collar, a Lion of Judah embroidered chest motif and a woven lace tap to the sleeves.
