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Back Like They Never Left: adidas Originals Samba OG Upcoming Release | Wellgosh

The Samba by adidas Originals has been one of the brands best sellers since its introduction in 1950, forecasted to be incredibly popular in 2023, but what makes this trainer so iconic? Let’s delve a bit deeper.

The first interpretation of the Samba was in 1949, designed to a mid-height silhouette with a kangaroo leather upper for durability, with a gum sole for added grip when warming up for football matches on icy pitches, finished with a rubber toe cap, three leather side stripes and golden branding. As a stark contrast, the shoe made its first appearance in the public eye at the 1950 FIFA World Cup in Brazil, where Samba culture, both a form of dance and a genre of music in South America, led to the shoe finding its name.

Following a series of redesigns, the shoe became what we know today, proving its timeless versatility through a choice of colourways and collaborations with Wales Bonner, Jonah Hill, Pleasures, IRAK and a teased upcoming collab with JJJJound. The first vegan-friendly version of the Samba was a testament to its undeniable style, selling out almost immediately.

The Samba OG is set to hit Wellgosh stores and the website on the 28/01/2023, so set a reminder to avoid disappointment.

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