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From Silk Screen T-Shirts to a World-Class Skate Team: A Brief History of Fucking Awesome | Wellgosh

Pieces pictured: Fucking Awesome Scatter FA Corduroy Strapback, Dill Cut Up Logo Hoodie

Fucking Awesome, or FA as it’s known by those who don’t like cussing, has once again proven that they’re more than just a skate brand with their more than healthy offering of winter-ready pieces. Much to brand owner and pro-skateboarder Jason Dill’s dismay, the head-turning and often controversial brand has been making waves in a world he actively wanted to steer clear from: streetwear.

Pieces pictured: Fucking Awesome Scatter FA Corduroy Strapback, Dill Cut Up Logo Hoodie

Featured on Transworld’s list of the 30 most influential skaters and being born in Huntington Beach, California, an epicentre for skateboarding, the sport and culture are a part of Dill’s DNA. After a difficult childhood moving around with his mother and an abusive relationship with his father, this drew Dill closer to skating and it wasn’t long before he was picked up for his first sponsorship with Droors/DC, then Alien Workshop, adidas Skateboarding, Vans and has been credited for helping to build the Supreme team. So how did FA start?

Pieces pictured: Fucking Awesome Corduroy Patch Jacket, 3 Days T-Shirt

22 years ago, Mike Piscitelli, who’s resume includes creating music videos for J. Cole and Ozzy Osbourne, adverts for Beats By Dre and photography for a heap of star-studded names, moved in with Dill in a New York City apartment. Coming from a DIY background himself creating zines using pictures he’d taken at local hardcore shows, Piscitelli could see the promise in his roommate, so he suggested that they follow the path of surfer and streetwear legend Shawn Stussy and make a brand. Initially, they agreed on the name “Dill”, which was exclusively sold in Supreme’s New York and Japan stores, but after some thought Dill wasn’t comfortable with using his name. After a sketch on a napkin following Piscitelli’s feedback on the new moniker (along the lines of “that’s so stupid”), with some inspiration from punk band The Misfits and Hulk Hogan’s “Hulkamania” motifs, the logo was born.

Pieces pictured: Fucking Awesome Corduroy Patch Jacket, 3 Days T-Shirt

Dill’s graphic-led t-shirts were quickly picked up by Supreme, as his Canal St apartment became a makeshift silk screen studio, using collages made from magazines, newspapers and other pieces of litter that were found whilst skating. Initially, he would hand-deliver the clothing to the Supreme store, but as the printing studio moved out of his apartment and the brand began to gather traction, the quantity versus the demand was skewed. Dill liked the exclusivity; it was his baby and he didn’t want it to become too readily available (although he wasn’t able to prevent the ever-controversial Kanye West from singing the brand’s praises). Then, in 2011, Alien Workshop was on a steep decline as most of their team moved on to pastures new, leaving a skate deck shaped hole in the market.

Pieces pictured: Fucking Awesome FA Monogram Quarter Zip Knit

After the release of “Cherry”, Supreme’s iconic first skate video, a new generation had entered the skate world, who ended up making the bulk of FA’s skate team, alongside Dylan Rieder, Gino Iannucci and Kevin Terpening. Dill and Anthony Van Engelen released the first Fucking Awesome boards in 2013 with their unique “Shovel Nose” shape and the brand expanded far beyond their t-shirts. From here, there’s no telling where Fucking Awesome’s future lies, but with collections like their most recent winter release as pictured in this article, they’ve got a few tricks left up their sleeve.

Pieces pictured: Fucking Awesome FA Monogram Quarter Zip Knit

Click here to view the collection online at Wellgosh, or swing by one of our stores in Leicester, Nottingham & Birmingham.

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