Thisisneverthat: Reinventing Modern Streetwear | Wellgosh

After Thisisneverthat’s impressive debut in Seoul’s 2018 fashion week, W Magazine described them as “South Korea’s answer to Supreme”, pushing the brand to continuously deliver retro-inspired streetwear staples with a refreshing approach to design in an over-saturated market. Their use of text-based motifs and bold graphics solidified a huge following in South Korea, worn by influencers, rappers and even the K-Pop sensation BTS.

TINT’s overwhelming success has since lead to some of the hottest collaborations of the past few years, from Clarks Originals, Pokémon, Gramicci, Crocs, Converse and one of the hottest shoes of last year, the Thisisneverthat New Balance 1906R, a techy version of NB’s retro runner.

This season, the brand returns with a smorgasbord of functional heritage and technical outerwear, utility-inspired trousers, premium quality graphic t-shirts, sweatshirts and sweatpants, trend-defying headwear and a beautiful varsity jacket complete with chenille and embroidered branding.

Shop the full range of Thisisneverthat, coming soon in-store and online at Wellgosh.

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