Not much is known about South Korea’s LMC (Lost Management Cities), other than it being a sub-brand of the popular streetwear label, LIFUL, famous for their minimalist approach to wardrobe staples. LMC, however, take reliable basics and infuse them with oversized graphics, bold colours, playful textures and imagery sourced from inspiration around the globe, including their mascot, a fuzzy bear not dissimilar to the “Care Bear” cartoons from the early 80’s.
This winter, LMC confirm South Korea’s status as one of the most influential parts of the world regarding streetwear, with wide-fit cargo pants, graphic t-shirts, sweatshirts and hoodies, a variety of mid-layers and a beautiful Sopranos-esque velour tracksuit. There’s also a choice of two beanies and three caps, perfect as the finishing touch for any carefully-curated outfit.
