fbpx

The Running Shoe That’s 15 Times More Durable Than Steel: Meet the Norda “001” | Wellgosh

Norda are back this season with three new colourways of their cult running shoe, aptly named the “001” by power couple/brand owners Nick and Willa Martire, as their first venture into the footwear world. These futuristic trainers are crafted using a cutting-edge technical fabric called Dyneema, developed in Japan in 1963 as the world’s strongest fibre which is 15 times stronger than steel on a weight for weight basis.

Pair Pictured: Norda 001 Sneaker in Black/Black
Pair Pictured: Norda 001 Sneaker in Black/Black

This lightweight fabric is abrasion resistant, whilst remaining breathable, perfect for trek running. The Litebase® lightweight midsole and the Megagrip® rubber outsole has been specially created by Norda and Vibram for high performance cushioning and grip, wherever your run takes you.

Pair Pictured: Norda 001 Sneaker in Laborador Tea
Pair Pictured: Norda 001 Sneaker in Laborador Tea

Norda have also collaborated with fellow Canadian running brand Ciele, known for their contemporary running caps and beanies, to create a unique colourway that blends neutral tan paneling with grey mesh, finished with reflective orange highlights and a Ciele logo to the heel tab.

Pair Pictured: Norda 001 Sneaker in White/Gum
Pair Pictured: Norda 001 Sneaker in White/Gum

Shop our full range of Norda footwear online by clicking here. Alternatively, swing by one of our stores in Leicester, Birmingham or Nottingham.

Wellgosh love.