ICECREAM is a subsidiary brand of Billionaire Boys Club, first founded in 2004 by A Bathing Ape’s NIGO and the multi-talented rapper, producer, song writer and designer Pharrell Williams, who debuted the brand with the line “See these ice cubes, see these Ice Creams?” in Snoop Dogg’s undisputed banger, “Drop It Like It’s Hot”.
The brand is centred around contemporary skateboarding and street clothing, recognised by their use of bold colours and their “Running Dog” and “Cones N Bones” mascots, often found printed to their graphic t-shirts, sweatshirts, jeans and accessories. The brand is seeing a massive resurgence, with their Y2K aesthetic that brings the nostalgia of early 2000s hip hop and R’n’B to a modern audience.
This season’s collection looks back on some timeless designs from the ICECREAM archive, boasting pullover and zip-up graphic hoodies, t-shirts, overshirts, knitted cardigans with collage-inspired designs, a bold coach jacket, trucker caps and some bright and vibrant socks.
We’re excited to see what’s in store in the upcoming collections from Ice Cream, which, for many of us was a brand that first put us on to our love for streetwear.
