The North Face, taking its name from the most difficult side of a mountain to climb, was founded in 1966 by husband and wife, Douglas and Susi Tompkins, starting out as a retail store in San Francisco specialising in climbing equipment, which was then subsequently purchased by Kenneth “Hap” Klopp. The instantly recognisable logo takes inspiration from the Half Dome, a distinct rock formation on the eastern side of Yosemite National Park, California.
The brand far surpassed its original mission of providing hiking and climbing gear, becoming a streetwear staple in the following decades after its conception. Throughout the golden era of hip hop in the early 90s, outdoor gear was a must-have, with artists like The Notorious B.I.G and the Wu Tang Clan repping Nuptse puffers, thus shaping The North Face’s important part in the development of New York’s street style that’s still seen today.
The North Face’s winter 2022 collection boasts some seasonal favourites and some updated classics, featuring graphic t-shirts with artwork from Yorkshire-born painter Alfie Kungu, whose characters and compositions are inspired by a childhood trip to Kenya. There are also classic hoodies, cosy fleeces, durable trousers, lightweight anoraks, waterproof shell jackets and boxy-fit puffer jackets with warm recycled down used as insulation.