Adidas have been digging in the archive recently, breathing fresh life into some of their most popular and iconic styles including the Superstar, the Gazelle and the Campus to name but a few.
The Campus was originally marketed as a basketball shoe under the name ‘Tournament’ in the early 70s, quickly becoming one of the sportswear brand’s top sellers thanks to its soft suede upper, comfortable design and bold 3-stripe branding. This motif was adopted during the birth of Hip-Hop in New York during the late 80s, worn exclusively by acts including The Beastie Boys, LL Cool J, House Of Pain who had their own special edition pair of the Campus and most memorably, Run D.M.C that famously wrote ‘My Adidas’ as an ode to their go-to kicks.
The style was adopted by graffiti writers, B-Boys, hardcore kids and emerging acts like Oasis, Blur and more during the birth of Brit-pop in the 90s, becoming essential for football casuals and modern-day mods. Fast forwards to the early 2000s, when it was considered that Hip-Hop went through its second golden era and Nu-Metal blended the worlds of rap music and heavy metal, seeing another resurgence of influential celebrities opting for the 3-stripes once more.
The Campus 00s take the oversized, skate-friendly aesthetic of Y2K footwear and apply them to the timeless design of the original Campus, giving us serious nostalgia. The shoe features a premium suede padded upper with ultra-wide laces, in a choice of pastel colourways and exaggerated side stripes. An off-white rubber sole gives these trainers a vintage look, without losing the box-fresh feeling. These shoes have been made with recycled content for a smaller negative impact on the environment, using cutting scraps and post-consumer household waste.