Initially starting as a signature Nike collection for NBA legend Michael Jordan, the Jordan brand grew in popularity so rapidly that it dropped the swoosh from its designs outside of the Air Jordan 1. In 1997, the ‘Jumpman’ motif stood alone, operating 100% independently, with this huge decision likely influenced by MJ’s ‘97-98 season that was suspected to be his last. This bold move solidified the Jordan brand as a label that transcended beyond the athlete that shared its namesake, with other NBA players joining Jordan as the “Class of 1997” including Ray Allen, Vin Baker, Derek Anderson, Eddie Jones and Michael Finley.

Jordan then broadened their horizons by venturing into other professional sports, with athletes including football player Randy Moss, baseball legend Derek Jeter and boxer Roy Jones, making the foundations of the label even stronger. Jordan encaptured a feeling of rebellion, with the Air Jordan 1 being banned by the NBA due to their strict rule that a sneaker must be mainly white, with the colours reflecting the team’s jersey, resulting in Michael Jordan having to pay a $5000 fine for every game played, which Nike saw as a small price to pay for advertising.

This collection of graphic t-shirts from Jordan features vintage-inspired prints taken from their rich archive, complimented by more modern designs making the capsule streetwear-friendly.

Shop the full Jordan collection at Wellgosh now.

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