Norda has come a long way in a very short time, having started as an idea between keen trail-runners and power couple Willa and Nick Martire growing tired of running shoes that weren’t up to the test of the terrain around their home in Quebec, Canada. The result was the first collection of the Norda ‘001’, a running trainer packed with cutting-edge tech, including an upper crafted from Dyneema; often used for tents, climbing gear and other durable outdoor equipment. Dyneema is ultra-lightweight, and more durable than steel; which has been infused with reflective panelling to keep you safe in poor weather conditions, no matter what time of day it is.

Minimalist branding gives the shoe a futuristic look, making it easy to style by swerving obnoxious branding and using heat-sealed overlays for a panelled effect. A removable cushioned footbed provides internal comfort, whilst a Litebase® lightweight midsole ensures shock absorption and a great energy return. This midsole infused with a Megagrip® Rubber outsole is a collaboration between Norda and Vibram, a company renowned for their incredibly grippy outsoles, adopted by some of the best outdoor brands worldwide. These classy runners surpass the world of function, working well with techy and street looks and are set to be a brand to look out for.

Shop the Norda 001 on Wellgosh now for your new favourite trek shoes.

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