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Nike Air Max 90 Premium Gym Red/Pale Ivory/Habanero Red | Wellgosh

We’re always excited at the prospect of a new Air Max trainer and Nike has been hitting it out of the park with its recent releases with contemporary takes on the shoes that changed the sneaker game after the introduction of Air Max technology. The Air Max 90 was initially deemed the Air Max III, with the iconic exposed air bubble, providing cushioned comfort originally developed for runners, which was shortly adopted by a universal audience.

It all started in 1987 with Tinker Hatfiled (Nike’s designer who has retained legendary status for his contributions to footwear design) making a breakthrough inspired by the inner architecture of the Centre Georges Pompidou complex in Paris that led to the birth of the Air Max range. The Nike Air Walker Max, designed in 1988, reimagined the Air Max 1 into the Air Max Light by borrowing Phylon and polyurethane technology for a lighter and more responsive shoe with a breathable mesh toe box and thermoplastic stabilisers.

The next natural progression would become the Air Max 90, taking the design of the 1 with an added Airbag and primary colours for the original “Infrared” colourway for a ‘90s fanbase. A Duromesh upper replaced the thermoplastic straps of the Air Max Light, with a more streamlined look to mimic a feeling of motion. The trainer was an instant hit and can be seen in households around the world as a sportswear and streetwear staple that upholds its legacy year on year.

This led to a plethora of collaborations with brands including Atmos, Kaws, Patta and Off-White to name but a few. Even grime legend Dizzee Rascal had a signature pair for the release of his 2009 album, Tongue ‘N Cheek, and former USA president George is also reported to have had a custom pair of 90s named the ‘Air Pres’ worn on his daily runs after the Gulf War.

The Air Max 90 Premium Gym Red fuses bold red leather overlays with dark grey mesh panelling, highlighting the white side swoosh and rubberised heel logo. A twill textile tongue showcases tonal ‘AIR’ branding, with dark red lace guards and laces finishing the upper with a luxurious feel. A contrasting white and beige midsole houses an exposed Air Bubble, with a gum rubber tread for grip. This sophisticated take on the 90 is sure to sell out, so grab your size while you can.

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