Nicknamed the ‘McTechridge’ collection, Norse Projects work with long-time collaborator and illustrator Geoff McFetridge to create a selection of outdoor-ready garments. The brand designed these pieces for a trip to the mountains, testing the technical features, durability, fit and comfort with the motto “Now more than ever, we need to step out of the city and reconnect with ourselves, with nature and everything essential”.
The capsule features technical fabrics, from graphic t-shirts, a pair of trousers, long-billed tech caps, tech shorts and lightweight jackets to name but a few pieces; each decorated with embroidered Geoff McFetridge illustrations for a stylish finish. There are two sides to the release, with the first created to tackle unpredictable weather and the second for a more everyday look.
Shop the full collection HERE now on Wellgosh.