We have been spreading #WellgoshLove through our social media channels for many years now. Maharishi, have been fighting the cause for peace and justice since their carnation back in 1994. A match made in heaven.
At first glance, Maharishi, a military inspired clothing company, is exactly that; the originators of repurposing utilitarian, military garments for day to day use by those who want to look fly but also like a well positioned pocket! Scratch a little deeper and you’ll realise that every tiny detail has a deeper meaning. They don’t champion military wears for their use during times of conflict, but to scream and shout the message of Peace and Love.
Peace and Love is a message that Wellgosh fully supports, and Spring ’21 sees Wellgosh curate a collection from Maha that explores the controversial Vietnam War.
Taking inspiration from the Riverine Crews of the U.S Navy who showed solidarity with the Army Of The Republic Of Vietnam (ARVN) after becoming disenfranchised with the war effort, Maharishi create a mythological 1960s Vietnam Tailor Shop based on real life stories and discovered garments that had been modified by local tailors at the time. These modifications were made to better serve a subtropical climate (shortening sleeves, removing linings), but also to embellish and alter U.S Army Uniforms with patches and name tapes to send a subversive message to the powers that be. The rarest of these name tapes found today were worn by war correspondents at the time who took on the soul shattering task of documenting the atrocities of war in order to document these acts as a way to reflect and learn from history in the making. Revered war correspondent Tim Page (CBS, BBC, NBC) is quoted to say
‘Any Good War Photo Is An Anti-War Frame’
A statement that Maharishi and Wellgosh applaud.
A Maharishi collection wouldn’t be a Maharishi collection without a drop of Camouflage in the mix. Again, don’t take this on face value. Camouflage is definitely most synonymous with the armed forces, but Maharishi is trying to take ownership of this, repurposing Disruptive Pattern Materials (DPM) as a symbol of nature rather than a symbol of war. And again, the choice of DPM used in the collection isn’t down to the aesthetic alone; this season sees Maharishi use the ARVN’s Paratroop DPM, a rare camouflage worn by the ARVN during the war, but was commonly adopted by the U.S armed forces to show solidarity with the ARVN and to send a message to their superiors that would eventually would spill out through the lens of the likes of Tim Page, which inevitably would be seen by the eyes of the people back home. All this reinforces Maharishi’s Military Pacifist mindset.
Peep a few of the drop highlights below.
Check out Wellgosh’s full collection of Maharishi here.