You might know Admiral as one of the forefathers in Football kit history. Kind of what RZA was to Wu-Tang, what A Guy Called Gerald was to acid house. However the story doesn’t start with football tops that ooze the aroma of the would be sport star. It’s goes much deeper than that. Admiral has a rich history that dates back to 1914… through two world wars!?! And with it comes an archive that doesn’t really get enough airtime in today’s fast-pace, click-bate focused society. This is where Admiral Sporting Goods Co. comes in.
Admiral Sporting Goods Co. (ASGco.) focuses on a time when quality was everything, & respect was earend through hard work both on & off the field. This is expemplified through the first collection of ASGco.; a capsule of premium sportswear basics that we like to think of the UK’s answer to Reigning Champ. By this we mean it’s great quality clobber, & ASGco. know it, so much so that they don’t need to plaster a logo on the chest, they let the product do the talking!
We are super proud to work with ASGco. as the global launch partner for the range, partly beacuse we got on well with the guys behind the brand when we met through our good friends over at Proper Mag, and partly because Admiral is another one of those unsung Leicester heros… & its about time that we scream & shout about all the great things that come out of our little city. Leicester & proud!
For all you locals out there, ASGco. seem to have had fun in naming the garments in their range. Go peek the collection now & see if your area or road name is in there. For all you non-locals; get on google maps and do yourself a little Leicester based geography lesson. Wellgosh Love
Below are some seasonal highlights.